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Advertising on Facebook...

I've been running some test pay-per-click campaigns on facebook using their advert campaign manager with some interesting results. There isn't anywhere else where you can display adverts based on quite detailed profiles, the ads appear on the right hand side of people's profile pages once they are logged in. It was an obvious move on facebook's part but it's one which gives advertisers some fantastic opportunities.

I tested some simple ads which have been proven to work on Google previously with the added bonus of being able to add an image too, the image is again one which has proven successful in small banner ad positions previously. The ads were pointing to an established landing page so I had a pretty good foundation for the test.

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