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Integrating Social Media and SEO

Search engines are starting to index the content users create on social media sites – and marketers have got to take advantage. Before engaging in any social marketing tactics, remember that SEO goals must take a back seat to your audience’s experience. Your primary concern when engaging with social media must be addressing customer needs, interacting with your audience and providing good content.

Within those parameters, however, there are many opportunities to use social media to distribute keyword rich content and attract links that can boost your natural search rankings. Here are seven tactics Marketing Sherpa recommend:

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