(Nearly) a really nice viral, social campaign...

Firebox have been running a really nice campaign called "Firebox Inventor", in which they searched for the next 'must have' toy, gift or gadget for 2010. They had a huge response, with over 1200 entries ranging from genius to just plain weird. These were whittled down to a shortlist of 11 that were debated by their panel of expert judges.

The opportunity would have been to put this back to a public vote which could have bought lots of new people to their site with the shortlisted entrants sharing their entries on social networks. The winner was a twelve year old boy from Leicester called Tom Spring, his product idea which is currently being developed by Firebox Labs is Putty Monsters.

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