Dyson does video...

Not only is James Dyson a god of industrial design and a hero to many, but he's also built a superb brand and continues to innovate and surprise. It's fantastic to see that he's also happy to let his team off the leash now and again and create something quirky and interesting which they can share with their fans. This youtube video profiles the new range of fans beautifully and deserves to be seen. You may scoff but Dyson is starting create a very "Apple" type approach to it's sector, hopefully we Brits will recognise the company and support it wholeheartedly.

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