Political Digital Strategies

The Observer ran a nice analysis of the political parties digital strategies last week. It was very insightful and used a nice clean structure against which it could audit each party:

• Web Site
• Email
• Social media - twitter, facebook etc
• Online advertising - banners and viral
• Video
• Campaign tools - crm and lead management
• Search - adwords and seo
• Crowdsourcing - engagement programs

Surprisingly all parties have really woken up to Web 2.0 for this election and there's been some good examples of usage in all areas. Voter apathy is the biggest enemy of any democracy and parties have to use every means possible to get people engaged in the election process however they might vote. To keep it in context though the numbers are still quite small with facebook fans for the main politicians only in the thousands while 12 million people watched the first leaders debate on ITV.

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