Email Marketing

Email Marketing is one of the big three marketing priorities in business. Along with Search and Conversion, Email Marketing forms the platform for all sales and marketing strategies that drive today's digital economy.

Search drives traffic to your web site, Conversion turns traffic into prospects, Email Marketing enables you to build relationships with those prospects and engage them with your brand, your products, your services and your business. 

Email marketing is an art and requires a very light touch to ensure that any investment made pays itself back. It's extremely easy to do email marketing badly, the user's inbox is a very fragile ecosystem which it is very easy to upset. It's vital to consider the end user in all aspects of the email process, which means crafting the design, tone of voice, subject line as well as considering the frequency of sending, timing and call to action.

As you dig deeper you also need to consider how you treat people who have recently joined your list as well as those who have been on your database for some time. The nuances of running a successful email marketing strategy are many and varied and require smart thinking at the top of your organisation and some detailed procedures to support it and enable effective implementation.

As well as being able to define these strategies from scratch we can also audit existing strategies an report back at any level.