Marketing to Women

“One of the biggest wasted marketing opportunities of all time” – strong words from my business mentor – Mr Tom Peters.

We’re talking about women.

Women now account for over 60% of the “purchasing power” in the US. Add on top of that the influence that women have on all key family/household decisions… What house to buy? What car to buy? Where will we go on holiday this year?

If you’re one of the few people left on the planet that still watch TV adverts you’ll have noticed that some companies have finally grasped the concept – but it’s only a few and they’re not always targeting this new power base in the right way.

As xxxxx says xxxx

Here at cleverologists we have an advantage – we actually really like women – for years now some of our favourite clients have been women – for why  you ask?

Because they’re smart, they don’t pontificate, they don’t let egos get in the way, they build trusting relationships with people, they’re self-deprecating, they’re empathetic – must I go on? They’re just great!

So whether you’re a woman or a man you need to start addressing the largest marketing opportunity of a lifetime.

Women think differently, women search and buy online differently,( women drive better) women are the future and |B2B marketers in particular need to review all of their brand guidelines to make sure that the macho, posturing approach to campaign management is replaced by a more controlled, collaborative, team mentality.

To find out more about marketing to women contact xxxx