Purpose Idea Workshops

OK – this is a tricky one to describe – you might not “get it” at first – but bear with me. What is it that makes you get up in the morning and go to work? (..if it’s just the money – you need to sit down and have a new plan asap) What is it about what you do? Is it the challenge? Do you work with great people? Are you making a real difference to people’s lives?

Whatever that feeling that you have is – it’s the start of connecting with the “purpose idea” of your organisation, it’s products and it’s services. This idea has been knocking around a few years now – originally thought up by Jyri Engeström, more recently it’s been expanded upon by Mark Earls, one of the UK’s leading marketing thinkers.

What’s evolved is the idea that “brands” and “brand values” have been over-worked by the “gurus” and “experts” for the past few years. The explosion in social networking tools has shown that people are pretty uninterested in your “brand” – what they’re interested in – is “what can your brand do for me?”

So this is where we start to try and see brands not as some mythical, artistic, hoity – toity entity – but as a real-life social / solid “Social Object”.

This “object” has to be of use to a tribe of people – so that they engage with it – love it – then tell other like-minded people that they love it. These are the brand enthusiasts – your tribal evangelists! Think i-|Phone, Think Nike, Think innocent drinks…

Yes – the brand gurus will talk to you for hours and hours (with the meter running) about the logostyle, the colourway, the advertising, the value proposition. But at the end of the day these products have built a genuine place in people’s hearts. They make a connection at a physical and emotional level – and they make people feel good about themselves!

So – back to you! How do you feel about the work you do?

What’s your company’s “Purpose Idea”

Let us help you find out – call xxxxx