Smarketing

In case you hadn’t noticed we’re in a recession at the moment – and during recessions companies have to have a good hard look at their operations. Our clients are telling us that they can’t afford to have separate silos of people anymore. What they want is a more agile, fluid team – one that exists to deliver outstanding performance for clients – to make sure they don’t go looking elsewhere.

More than ever it’s important to get the most “share of wallet” that you can through up-selling and cross-selling to your existing customers. That’s where cleverologists can help you – we’ve always been big believers in “Smarketing” – the combination and collaboration of Sales and Marketing effort to deliver solid ROI.

Yet it’s amazing how few times a year – if ever – the guys and girls in these departments sit down and talk. Over the years we’ve developed tools [link], configurators, web based calculators, online demos that marketing teams can produce which really impact on how the sales force can operate in the market.

But more recently we’ve facilitated really immersive workshops and interviews to root out any underlying misunderstandings/miscomprehensions within teams. To really open marketers eyes to the world of solution sales – and how this should be driving the way that they produce messages for campaigns.

Messages that resonate with their prospects, messages that kick-start the buying process, nurturing then delivering quality, qualified leads to the sales team.

If you’d like to find out more contact xxxxx 

Here’s a download to give you a flavour…